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Our client's web chatroom on mobile
COMPANY & ABOUT

Hotline

Hotline is a crypto-powered platform that offers highly connected web experiences between fans and creators, through a decentralized and uncensored digital ecosystem. Hotline empowers content creators by allowing them full control over every aspect of community management and content monetization through crypto currency. 

MANDATE

360 Marketing Strategy

Hotline launched without a marketing department. They approached On Point Agency to step in as their marketing department. 

Content from our photoshoot for client

WHAT WE DID

From creating the brand voice and visual identity to planning the GTM (go to market) launch strategy, we prepared the team for their fall 2022 product launch.

SERVICES DELIVERED

market research

communication strategy
visual identity

social media strategy & management

influencer relationship management

market launch strategy

campaign creation & execution

merchandise creation
content creation
event planning

RESULTS

The brand won 2 nominations in its first year  as the “Best Emerging Company” at the Bucharest Summit 2022 and “Emerging Brand of the Year” at the XBIZ LA Awards 2023. 

 

Hotline also received several organic PR mentions across industry news sources. The team saw continuous growth on all social media channels (Instagram, Twitter and Discord).

  • Instagram: 4,000% increase on profile views, 9,000% increase on website clicks 

  • Twitter: 40% increase in followers; 66% increase in impressions; 334% increase in website clicks

  • Discord: server take over, growing from under 800 members to 18,000 members. 

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