COMPANY & ABOUT
Hotline
Hotline is a crypto-powered platform that offers highly connected web experiences between fans and creators, through a decentralized and uncensored digital ecosystem. Hotline empowers content creators by allowing them full control over every aspect of community management and content monetization through crypto currency.
MANDATE
360 Marketing Strategy
Hotline launched without a marketing department. They approached On Point Agency to step in as their marketing department.
WHAT WE DID
From creating the brand voice and visual identity to planning the GTM (go to market) launch strategy, we prepared the team for their fall 2022 product launch.
SERVICES DELIVERED
market research
communication strategy
visual identity
social media strategy & management
influencer relationship management
market launch strategy
campaign creation & execution
merchandise creation
content creation
event planning
RESULTS
The brand won 2 nominations in its first year as the “Best Emerging Company” at the Bucharest Summit 2022 and “Emerging Brand of the Year” at the XBIZ LA Awards 2023.
Hotline also received several organic PR mentions across industry news sources. The team saw continuous growth on all social media channels (Instagram, Twitter and Discord).
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Instagram: 4,000% increase on profile views, 9,000% increase on website clicks
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Twitter: 40% increase in followers; 66% increase in impressions; 334% increase in website clicks
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Discord: server take over, growing from under 800 members to 18,000 members.
