COMPANY & ABOUT
Hotline
Hotline is a crypto-powered platform that offers highly connected web experiences between fans and creators, through a decentralized and uncensored digital ecosystem. Hotline empowers content creators by allowing them full control over every aspect of community management and content monetization through crypto currency.
MANDATE
360 Marketing Strategy
Hotline needed a 360 marketing strategy to support the launch of their startup cryptocurrency app.
WHAT WE DID
From creating the brand voice and visual identity to planning the GTM (go to market) launch strategy, we prepared the team for their fall 2022 product launch.
SERVICES DELIVERED
brand audit
communication strategy
visual identity
social media strategy & management
ambassador playbook
merchandise creation
content creation
event planning
influencer relationship management
RESULTS
The brand won a nomination as the “Best Emerging Company” at the Bucharest Summit 2022. Hotline has received several organic PR mentions across industry news sources. Continuous growth on all social media channels (Instagram, Twitter, and Discord).
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Instagram: 4,000% increase on profile views, 9,000% increase on website clicks
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Twitter: 40% increase in followers; 66% increase in impressions; 334% increase in website clicks
