ABOUT THE PROJECT
Aurélie Guillaume
For Aurélie Guillaume, a French-Canadian artist, enamel art is more than a medium—it's a storytelling tool. With roots in jewelry and metalsmithing, her pieces showcased worldwide, capture singular moments in hidden tales. Intersecting technique and imagination, Aurélie invites viewers into her vibrant world.
Challenge:
With the limitations that come with traditional art gallery platforms, Aurélie Guillaume was looking to leverage digital tools to gain greater autonomy in showcasing and selling her creations and engaging with her community.
What We Did:
We embarked on a journey to establish Aurélie's unique brand identity, meticulously curating every aspect to reflect her artistry. Our main focus was on crafting a new website, prioritizing seamless UX/UI design for navigation and e-commerce user experience while integrating SEO and engagement strategies to connect and expand her community.
Results:
In progress - we’re still in the development phase of the website (stay tuned, it’s going to be epic)!
OPA Package(s): Branding and Website Development
"We love having a challenge where we work with other creatives to be able to translate their visions and dreams into digital realities. It’s been an absolute pleasure working alongside Aurélie during the design process to blend her whimsical and colorful style with her goals."
Brianna Petrut - Graphic Designer, On Point Agency
