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ABOUT THE PROJECT

Hotline

Hotline is a groundbreaking crypto-powered platform transforming the connection between fans and creators. By fostering an uncensored digital ecosystem, it empowers creators with full control over community management and content monetization. With Hotline, creativity, and engagement thrive. 




Challenge:
Hotline faced the challenge of entering a highly competitive market with a unique, decentralized platform.



What We Did:

To address this, we established their brand voice and visual identity, meticulously orchestrated the GTM (go-to-market) launch strategy, and prepared the Hotline team for their fall 2022 product launch.


Delivered Services Include:

  • Market Research

  • Communication Strategy

  • Visual Identity Creation

  • Social Media Strategy & Management

  • Influencer Program & Relationship Management

  • Market Launch Strategy

  • Campaign Creation & Execution

  • Merchandise Creation

  • Content Creation

  • Event Planning


Results:

  • Two prestigious nominations: “Best Emerging Company” at the Bucharest Summit 2022 and the “Emerging Brand of the Year” at XBIZ LA Awards 2023

  • Organic PR mentions across industry news sources

  • Instagram: 4,000% increase in profile views and 9,000% increase in website clicks over 6 months

  • Twitter: 40% increase in followers, 66% increase in impressions, 334% increase in website clicks over 6 months

  • Discord: Server growth from under 800 members to 18,000 members within 6 months


OPA Package: Tailored 360 Marketing

“Working with On Point for our campaigns is always a pleasure. Deadlines and expectations are consistently met or exceeded, with unique ideas and creative solutions to any problems.”

Jonny Shea - HEAD OF TALENT ACQ, HOTLINE

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