ABOUT THE PROJECT
Hotline
Hotline is a groundbreaking crypto-powered platform transforming the connection between fans and creators. By fostering an uncensored digital ecosystem, it empowers creators with full control over community management and content monetization. With Hotline, creativity, and engagement thrive.
Challenge:
Hotline faced the challenge of entering a highly competitive market with a unique, decentralized platform.
What We Did:
To address this, we established their brand voice and visual identity, meticulously orchestrated the GTM (go-to-market) launch strategy, and prepared the Hotline team for their fall 2022 product launch.
Delivered Services Include:
Market Research
Communication Strategy
Visual Identity Creation
Social Media Strategy & Management
Influencer Program & Relationship Management
Market Launch Strategy
Campaign Creation & Execution
Merchandise Creation
Content Creation
Event Planning
Results:
Two prestigious nominations: “Best Emerging Company” at the Bucharest Summit 2022 and the “Emerging Brand of the Year” at XBIZ LA Awards 2023
Organic PR mentions across industry news sources
Instagram: 4,000% increase in profile views and 9,000% increase in website clicks over 6 months
Twitter: 40% increase in followers, 66% increase in impressions, 334% increase in website clicks over 6 months
Discord: Server growth from under 800 members to 18,000 members within 6 months
OPA Package: Tailored 360 Marketing
“Working with On Point for our campaigns is always a pleasure. Deadlines and expectations are consistently met or exceeded, with unique ideas and creative solutions to any problems.”
Jonny Shea - HEAD OF TALENT ACQ, HOTLINE