Mood Magic is a visionary AI company at the forefront of revolutionizing content creation, leveraging AI to create bespoke content without the need for AI expertise. With a personalized service, Mood Magic is dedicated to empowering individuals and businesses to unleash their full creative potential.

Challenge:

Mood Magic faces the challenge of not only launching in a rapidly evolving AI landscape but also breaking down barriers to those unfamiliar or resistant to AI technology - and that’s where we come in! Their target audience includes individuals and businesses hesitant to embrace AI or unsure of its benefits, requiring clear communication and education to foster acceptance and understanding.

What We Did:

We served as Mood Magic’s internal marketing team for their go-to-market launch, providing comprehensive support in branding, communication, and strategy, playing a pivotal role in laying the groundwork for their successful entry into the market.

Results:

• A robust brand identity

• Forged strategic connections with key stakeholders (VC funds, potential and current clients, journalists, etc.)

• Set the stage for exponential growth and community engagement

* Results are still in progress as Mood Magic continues to operate in Beta.

OPA package(s): Consulting, Go-To-Market Strategy, Branding, Communications Marketing