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ABOUT THE PROJECT

Pawsome Concierge

Pawsome Concierge is a VIP pet service in Montreal, offering luxury pet sitting, dog walking, and pet first aid services. With patented training and matching services, they ensure every Pawsome Concierge is perfectly matched to the pet-(as a team of dog parents, we were both their marketers and target audience).




Challenge:

Pawsome Concierge, embarking on their startup journey, sought marketing consulting services to establish their brand, optimize their online presence, and create a strong foundation for their market launch.


What We Did:

We initiated a brand audit to align their brand vision and target markets. We developed two rebranding guides, one of which served as the foundation for their site overhaul. We reworked their SEO, marketing strategy decks, and VC fund decks for enhanced clarity and visual appeal. Additionally, we provided marketing consultation and guidance for their launch and volunteered our Chief Barking Officer, Maroo, for a photoshoot to generate social media content.


Services Delivered:

  • Brand Audit

  • Brand Visual Guide

  • Social Media Workshop

  • Content Creation Strategy

  • Social Media Audit & Templates

  • Digital & Traditional Marketing Braindstorming Sessions

  • SEO audit & upgrade

  • Consulting & Training


Results:

Pawsome Concierge launched with a polished brand, improved SEO, and visually appealing marketing materials. Their social media presence was bolstered with engaging content, setting them up for success in the competitive pet care market.



OPA Packages: Social Media Management, Consulting & Brainstorming, Branding

“We couldn't believe how quickly [the On Point team] truly understood the core of our brand identity and the branding goals we were looking to achieve. They were able to translate our business needs into effective and unique marketing ideas.
Their creative designs and eye for aesthetics were top-notch, and they were able to bring our vision to life. We loved working with this passionate team that always showed a friendly and collaborative attitude, which made working with them a true pleasure."

Teresa (Terry) D'Agostino
- Founder & CEO, PAWSOME Concierge

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