TerraSense Analytics, a pioneering high-tech firm in British Columbia, Canada, harnesses AI for advanced remote sensing solutions. Since 2017, TerraSense has been revolutionizing threat detection and opportunity identification, enhancing precision and efficiency in object recognition.

Challenge:

TerraSense sought to transition from R&D to product creation while seeking to expand its talent pool and increase brand awareness through cost-effective marketing efforts, particularly targeting male-dominated industry events.

What We Did:

We conducted a comprehensive brand audit and revamped their website to align with industry standards. Additionally, we developed a communications guide, brand guide, and social media strategy, as well as planned and executed a cost-effective guerilla marketing campaign to enhance brand positioning and visibility.

Results:

• 13 new hires

• Full website redesign and SEO update leading to over 32% increase in organic traffic per month

• A large-scale PR campaign with a PR release picked up by major news distributors including Yahoo Finance, leading to 114 publications and visibility to an audience of 84 million people.

• 41% increase in organic website traffic

• 89% increase of traffic came from new visitors

OPA Package: Custom Marketing Support