Our Blog

Every December, brands send gifts that are opened once and forgotten. We wanted to do something different—something intentional, useful, and designed to live in people’s spaces all year. Our custom-illustrated calendar was born from a need for connection, not just promotion. From local, women-led printing to tactile details that spark joy, we focused on "repeated delight" rather than mass volume. Discover how we turned a holiday gift into a strategic, sustainable piece of bra

Guerrilla marketing is not one stunt. It is a toolbox. In Part 2, we break down the main types of guerrilla marketing, when to use each one, and how to avoid the classic “one big stunt and then nothing” mistake. If you want campaigns people actually notice, share, and remember, start here.

Winging it with your marketing budget leads to panic and wasted spend. Learn how planning your marketing budget gives you clarity, creative freedom, and better results.

Forget cookie-cutter ads—guerrilla marketing is where creativity meets impact. Learn why unexpected, low-budget ideas stick in people’s minds.

Natalia Kaplan, Founder of On Point Agency, shares three essential marketing lessons from her DMZ masterclass in Toronto, including why strategy comes first, why you must know your audience, and how to start small and adapt.