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Our Blog
TerraSense Case Study: Making the Complex Understandable Without Oversimplifying It
How we evolved TerraSense’s brand from R&D credibility to pre-commercial clarity without dumbing down the technology or overpromising.
6 days ago
2025 in Review: The Year We Made Ideas Tangible
A 2025 year in review from On Point Agency, highlighting brand strategy, experiential marketing, and creative work that turned ideas into tangible results.
Jan 14
On Point Agency and Founder Recognized by the BASA Awards
On Point Agency celebrates recognition from the BASA Awards for its bold, strategy-driven approach to marketing. Founder Natalia Kaplan reflects on what the win means for a women-led, immigrant-founded creative studio.
Nov 19, 2025
Too Much Sugar? Never. Inside Our Sweetest Halloween Idea Yet.
Halloween at On Point is equal parts play, craft, and candy. For an internal challenge, our team reimagined Montreal’s Squish Candies with a concept gift box that transforms into a game board. The candy pieces become the tokens, turning a treat into an experience. Designed by our in-house talent, Nyla Francis, this project captures how we mix fun and thoughtful design to spark ideas, collaboration, and delight.
Oct 31, 2025
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