Our Blog

Every December, brands send gifts that are opened once and forgotten. We wanted to do something different—something intentional, useful, and designed to live in people’s spaces all year. Our custom-illustrated calendar was born from a need for connection, not just promotion. From local, women-led printing to tactile details that spark joy, we focused on "repeated delight" rather than mass volume. Discover how we turned a holiday gift into a strategic, sustainable piece of bra

On Point Agency served as a fractional CMO for Bains Ninkasi, a beer-infused spa concept with no market precedent. We moved beyond simple promotion to define how this sensory experience should be understood and trusted. By managing a full partner ecosystem and aligning brand identity with physical space, we built a foundation for sustainable growth. The result: a fully booked launch, national press coverage, and a business positioned for momentum.

How we evolved TerraSense’s brand from R&D credibility to pre-commercial clarity without dumbing down the technology or overpromising.

A 2025 year in review from On Point Agency, highlighting brand strategy, experiential marketing, and creative work that turned ideas into tangible results.

On Point Agency celebrates recognition from the BASA Awards for its bold, strategy-driven approach to marketing. Founder Natalia Kaplan reflects on what the win means for a women-led, immigrant-founded creative studio.

Halloween at On Point is equal parts play, craft, and candy. For an internal challenge, our team reimagined Montreal’s Squish Candies with a concept gift box that transforms into a game board. The candy pieces become the tokens, turning a treat into an experience. Designed by our in-house talent, Nyla Francis, this project captures how we mix fun and thoughtful design to spark ideas, collaboration, and delight.