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Guerrilla marketing is not one stunt. It is a toolbox. In Part 2, we break down the main types of guerrilla marketing, when to use each one, and how to avoid the classic “one big stunt and then nothing” mistake. If you want campaigns people actually notice, share, and remember, start here.

From spectacle level out of home to phygital storytelling, non AI signalling and brands acting like entertainment studios, here is what will actually matter in marketing in 2026.