Our Blog

Marketing loves to talk about sustainability, but the industry is inherently wasteful. From energy-hungry digital ads to massive conference waste and the high environmental cost of AI, our campaigns leave a significant footprint. At On Point Agency, we believe the solution is intentional design. Learn how to shift from volume to value by practicing digital sobriety and strategic restraint to build growth that respects the planet.

The ROI of creativity is real. While many brands focus on efficiency, automation, and short-term performance, creativity is what drives long-term growth. Research shows creative quality accounts for up to 65% of sales lift, boosts brand recall, and fuels emotional connection. Bold ideas don’t just capture attention — they build memorable brands, increase loyalty, and deliver compounding ROI long after campaigns end.

Guerrilla marketing is not one stunt. It is a toolbox. In Part 2, we break down the main types of guerrilla marketing, when to use each one, and how to avoid the classic “one big stunt and then nothing” mistake. If you want campaigns people actually notice, share, and remember, start here.

From spectacle level out of home to phygital storytelling, non AI signalling and brands acting like entertainment studios, here is what will actually matter in marketing in 2026.