Our Blog

Forget cookie-cutter ads—guerrilla marketing is where creativity meets impact. Learn why unexpected, low-budget ideas stick in people’s minds.

Natalia Kaplan, Founder of On Point Agency, shares three essential marketing lessons from her DMZ masterclass in Toronto, including why strategy comes first, why you must know your audience, and how to start small and adapt.

Marketing isn’t sales and confusing the two can cost you growth. Marketing builds visibility, reputation, and demand; sales converts opportunity into revenue. Aligning both creates stronger pipelines, smarter campaigns, and happier customers. Learn how to separate their roles, measure success the right way, and get them running in sync toward the same goal.