Our Blog

The ROI of creativity is real. While many brands focus on efficiency, automation, and short-term performance, creativity is what drives long-term growth. Research shows creative quality accounts for up to 65% of sales lift, boosts brand recall, and fuels emotional connection. Bold ideas don’t just capture attention — they build memorable brands, increase loyalty, and deliver compounding ROI long after campaigns end.

Guerrilla marketing is not one stunt. It is a toolbox. In Part 2, we break down the main types of guerrilla marketing, when to use each one, and how to avoid the classic “one big stunt and then nothing” mistake. If you want campaigns people actually notice, share, and remember, start here.

Winging it with your marketing budget leads to panic and wasted spend. Learn how planning your marketing budget gives you clarity, creative freedom, and better results.

Forget cookie-cutter ads—guerrilla marketing is where creativity meets impact. Learn why unexpected, low-budget ideas stick in people’s minds.

Natalia Kaplan, Founder of On Point Agency, shares three essential marketing lessons from her DMZ masterclass in Toronto, including why strategy comes first, why you must know your audience, and how to start small and adapt.