Our Blog

We’re celebrating four years of creative chaos, strategic wins, and very weird ideas that worked.

On Point Agency has been featured on DesignRush, a global platform that connects businesses with top creative and marketing agencies.

Natalia Kaplan, Founder of On Point Agency, shares three essential marketing lessons from her DMZ masterclass in Toronto, including why strategy comes first, why you must know your audience, and how to start small and adapt.

Marketing isn’t sales and confusing the two can cost you growth. Marketing builds visibility, reputation, and demand; sales converts opportunity into revenue. Aligning both creates stronger pipelines, smarter campaigns, and happier customers. Learn how to separate their roles, measure success the right way, and get them running in sync toward the same goal.