4 Years of OPA: The Milestones, Lessons, and Weirdest Moments

Better late than never, happy belated birthday, On Point Agency!

We turned 4 in August, but we were too busy creating campaigns to throw ourselves a party. So here is our belated celebration: a look back at the milestones, lessons, and weirdest moments from 4 years of OPA.

How It Started

What began as a scrappy experiment during the pandemic has grown into an award-winning creative agency with campaigns that stretch from the defence sector to beer spas, from guerrilla stunts on the streets of Montréal to international white-label projects.

OPA was never meant to fit the mould, and honestly, that has been our superpower.

Milestones That Make Us Proud

Awards and Recognition: We have been honoured with three major wins, including four Best of Canada Small Business Awards (one global and three country-wide) and a Canadian Choice Award, along with multiple nominations at national and international levels. The industry keeps reminding us that thinking weird actually works.

Clients Across Industries: We have partnered with defence tech, lifestyle brands, spas, AI, events, and more. Our secret is leaning into creativity and strategy equally, no matter the industry.

Growing a Team of Creatives: What started with one person and a laptop has expanded into a network of designers, strategists, videographers, and collaborators who share the same belief: marketing should never be boring.

That “We Made It” Feeling: Like the moment at an event when someone said, “Oh, On Point Agency? I have heard of you guys!” (Yes, we tried to play it cool. No, we did not succeed.)

Lessons We Have Learned Along the Way

Creativity Works at Any Scale. Whether the canvas is wide open or the box is small, we have proven our creativity is resilient. Strategy and imagination will always find a way to deliver results.

Long-Term Over One-Off. Our best work comes from clients who treat us like part of their team, not a quick fix.

Stay True, Stay Authentic. Sometimes that means politely saying no to potential clients, to existing clients, or even internally to our team. And sometimes it means stepping back, staying quiet, and letting others take the mic.

Stay Weird, Stay Human. We have seen how being unapologetically ourselves attracts the right clients and opportunities.

The Weirdest (and Best) Moments

• Putting stickers in men’s urinals to grab the attention of high-ranking government officials (mission accomplished).

• Licking 200 stamps to mail out custom Valentine’s Day cards (romance is alive, apparently).

• Redesigning an iconic international mega-brand’s business plan (no pressure).

• Finding our company dog on the front page of a newspaper (no, we did not pitch that one, he did it himself).

What’s Next?

If the first four years have taught us anything, it is that OPA thrives when we lean into the unexpected. The future will bring new industries, bigger campaigns, and probably even weirder ideas, and we are here for it.

Thanks to our clients, partners, and collaborators who trusted us to make their brands stand out (and occasionally, stand on their heads). Here is to the next chapter.