Our Blog

On Point Agency served as a fractional CMO for Bains Ninkasi, a beer-infused spa concept with no market precedent. We moved beyond simple promotion to define how this sensory experience should be understood and trusted. By managing a full partner ecosystem and aligning brand identity with physical space, we built a foundation for sustainable growth. The result: a fully booked launch, national press coverage, and a business positioned for momentum.

The ROI of creativity is real. While many brands focus on efficiency, automation, and short-term performance, creativity is what drives long-term growth. Research shows creative quality accounts for up to 65% of sales lift, boosts brand recall, and fuels emotional connection. Bold ideas don’t just capture attention — they build memorable brands, increase loyalty, and deliver compounding ROI long after campaigns end.

A 2025 year in review from On Point Agency, highlighting brand strategy, experiential marketing, and creative work that turned ideas into tangible results.

Winging it with your marketing budget leads to panic and wasted spend. Learn how planning your marketing budget gives you clarity, creative freedom, and better results.

Forget cookie-cutter ads—guerrilla marketing is where creativity meets impact. Learn why unexpected, low-budget ideas stick in people’s minds.

Natalia Kaplan, Founder of On Point Agency, shares three essential marketing lessons from her DMZ masterclass in Toronto, including why strategy comes first, why you must know your audience, and how to start small and adapt.