2025 in Review: The Year We Made Ideas Tangible

2025 was a year. Yup.

Canadian politics did whatever that was. A certain former prime minister and an internationally famous pop star popped up in places we did not have on our bingo card. And while the world felt increasingly chaotic, one thing stayed consistent at On Point Agency: we kept building bold, thoughtful work that showed up in the real world.

This was not a year of playing it safe. It was a year of booths you could not ignore, brands you could feel, and systems built to scale what matters.

Here are a few of the projects we can share. Not everything we worked on, but the ones that best capture the spirit of our year.

TerraSense Analytics: A Visual Evolution for a Complex Technology

TerraSense has been a long-term partner of ours, and in 2025 the focus was clear: evolve the brand visually to match the sophistication of the technology behind it.

Our work spanned event presence, video production, and a refreshed website, all designed to make advanced AI and defence technology feel accessible, credible, and human. From trade show booths that held their own in highly competitive environments, to video content that distilled complexity into clarity, the goal was consistency and confidence at every touchpoint.

This was not about flashy design for the sake of it. It was about helping a growing Canadian tech company communicate trust, scale, and innovation without losing its identity.

Bains Ninkasi: Preparing Montréal’s First Beer Spa for Launch

One of our most creatively satisfying projects of the year was working alongside the founder of Bains Ninkasi as interim CMO, helping prepare Montréal’s first beer spa for launch.

Wellness is changing. Quiet, isolated self-care is making room for social wellness, experiences that feel restorative and communal. A beer spa fits squarely at that intersection, and we leaned into it.

We were involved from the ground up. Analysis, strategy, planning, decision making, and execution all lived under the same roof.

As interim CMO, we helped map where Bains Ninkasi belonged in the wellness world, how it should be positioned, and what would make the experience feel unmistakably different. That thinking carried through everything, from launch strategy and messaging to creative direction across the brand, website, and visual content. We then brought the right people together to execute, including a full video shoot that captured the mood and personality of the space without over-explaining it.

Voltix: A Booth Built on Confidence, Not Noise

Some of the best collaborations happen when there is deep trust on both sides. Voltix gave us exactly that: clarity on who they are, confidence in their value, and the freedom to design something that felt unmistakably them.

Voltix is a bold consulting firm with a highly personal, bespoke approach to CRM. Rather than blending into a sea of oversized booths and generic messaging, the goal was to create an event presence that reflected their philosophy: focused, intentional, and human.

Together, we developed a booth concept that cut through the noise by being honest and self-aware. The design sparked curiosity, invited conversation, and made it immediately clear what Voltix actually does best: building systems that are efficient, helps companies save time and money, and most importantly: built on human relationships.

The result was meaningful conversations, strong brand recall, and an event presence that felt confident without trying to outshout anyone else. Exactly the kind of collaboration we love being part of.

Behind the Scenes: Building Smarter Systems to Support Bigger Ideas

Great creative work does not happen in a vacuum. In 2025, we also made significant backend improvements to how we operate as an agency.

We invested in custom CRM systems, improved internal workflows, and smarter integrations so we could spend less time wrestling with tools and more time thinking, planning, and creating. These changes were not flashy, but they were foundational, allowing us to serve our clients more efficiently and scale without sacrificing quality.

Think of it as clearing the runway so bigger ideas can actually take off.

Looking Ahead

2025 reminded us why we do this work in the first place: to turn ideas into experiences, strategy into action, and brands into something people actually remember.

Here is to sharper thinking, braver concepts, and even more tangible work in 2026.

We are just getting started.