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Our Blog
Case Study: Launching a Revolutionary Wellness Concept and Positioning It for Growth
On Point Agency served as a fractional CMO for Bains Ninkasi, a beer-infused spa concept with no market precedent. We moved beyond simple promotion to define how this sensory experience should be understood and trusted. By managing a full partner ecosystem and aligning brand identity with physical space, we built a foundation for sustainable growth. The result: a fully booked launch, national press coverage, and a business positioned for momentum.
Feb 19
2025 in Review: The Year We Made Ideas Tangible
A 2025 year in review from On Point Agency, highlighting brand strategy, experiential marketing, and creative work that turned ideas into tangible results.
Jan 14
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