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On Point Agency and Founder Recognized by the BASA Awards

  • Natalia Kaplan
  • Nov 19, 2025
  • 1 min read

Updated: Jan 13

On Point Agency Recognized by the BASA Awards | Creative Marketing that Breaks the Mould


image of Natalia Kaplan on a background that has red white and blue stripes and the words "visionary leaders" as well as "industry achievers" and "Natalia Kaplan"
Interview with BASA Awards for Industry Achievers and Visionary Leaders

Earlier this year, I was thrilled to be featured by the BASA Awards after On Point Agency took home a win. You can read their piece here.


The Power of Recognition


Awards are funny things. They don’t change how we work day to day, but they do remind us that our approach to marketing is making an impact. For me, this award is proof that blending bold creative ideas with solid strategy really does cut through the noise.


A Personal Journey


It’s also personal. When I started On Point Agency, I wanted to build an agency that did things differently. We’re women-led, immigrant-founded, and we’re not afraid to say no when a project doesn’t fit. We embrace the “weird” and use it as a foundation for our creativity. This recognition feels like a nod to all of that.


Fuel for Innovation


We don’t chase trophies, but I’ll admit it feels good when the industry notices. It gives us the fuel to keep going, keep experimenting, and keep proving that the unusual can be powerful.


What We Offer


If you’re curious about what that looks like in practice, have a peek at our portfolio. We focus on creating disruptive, creative strategies that help brands stand out. Our holistic approach allows us to review the business and market as a whole, ensuring we deliver well-thought-out ideas that resonate.


A gradient purple and orange background with 4 winner badges from the BASA awards.
Just a few of the awards won by On Point Agency.




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