Our Blog

A 2025 year in review from On Point Agency, highlighting brand strategy, experiential marketing, and creative work that turned ideas into tangible results.

Guerrilla marketing is not one stunt. It is a toolbox. In Part 2, we break down the main types of guerrilla marketing, when to use each one, and how to avoid the classic “one big stunt and then nothing” mistake. If you want campaigns people actually notice, share, and remember, start here.

From spectacle level out of home to phygital storytelling, non AI signalling and brands acting like entertainment studios, here is what will actually matter in marketing in 2026.

Winging it with your marketing budget leads to panic and wasted spend. Learn how planning your marketing budget gives you clarity, creative freedom, and better results.

We’re celebrating four years of creative chaos, strategic wins, and very weird ideas that worked.

Forget cookie-cutter ads—guerrilla marketing is where creativity meets impact. Learn why unexpected, low-budget ideas stick in people’s minds.

On Point Agency has been featured on DesignRush, a global platform that connects businesses with top creative and marketing agencies.

On Point Agency wins two BASA Awards Canada 2025 titles: Small Business of the Year – Marketing Agency and Best Women-Led Small Business of the Year. This marks our second consecutive year of national recognition and celebrates the creativity, collaboration, and courage that define our women-led team. Thank you to our clients and community for believing in bold ideas and helping us make an impact.