Too Much Sugar? Never. Inside Our Sweetest Halloween Idea Yet.

The On Point Agency Halloween Creativity Challenge

Halloween isn’t just my (Natalia’s) favourite holiday. It might be every marketer’s favourite holiday. (Marketers who disagree, please put down the pitchforks; this is 100% anecdotal and backed by absolutely no data.)

A few years ago, the team at On Point decided to lean into the spirit of the season: fun, surprises, a hint of spookiness, and of course, candy.

We gave ourselves an internal challenge: create a Halloween-themed campaign.Our muse was the Montreal-based candy company Squish Candies.

Their brand is bright, playful, and full of personality, everything we love. But as the brand evolved over the last decade, one thing they have moved away from is creative boxes and gifting packaging.

We decided to bring that back with a twist.

Our team designed a gift box that not only celebrated the joy of candy, but also transformed into a game board. The candy itself became the playing pieces, turning a sweet treat into an interactive experience.

Check out this incredible design by our very own, extremely talented, Nyla Francis:

Candy, skeletons, and colour, oh my!

For us, projects like this are a reminder of why we love what we do: creativity, play, and a touch of chaos (the good kind) all rolled into one. Whether it is for a client or an internal challenge, we believe the best ideas often come from letting your imagination run wild.

Happy Halloween from your friendly neighbourhood ghouls! If you haven't yet, treat yourself to some Squish Candy.

Looking to make your brand impossible to ignore next season? Let’s chat.

Or maybe you want to see what makes us the award-winning marketing agency in Canada that everyone wants to work with: check out our recent wins and what our clients say.